Interactive movie website

THE HUNGER GAMES

http://www.thehungergamesexplorer.com/gb/epk/mockingjay-part1-gb-en/

The Hunger Games series of films has a website called The Hunger Games Explorer. The first page has a description, images, videos and various interactive content. There is a brief synopsis of the upcoming film and a gallery of posters to look at. There is a gallery of screenshots from both the film and behind the scenes. Similarly, there is a video section for trailers and clips. There is a community so that fans can interact with social media, as well as a page for top fans. Also on the website are in universe websites for things from the Hunger Games cinematic universe and fan challenges where users of the website can earn awards. As well as this website, there is also a website for The Capitol, which is a major part of the Hunger Games universe.  

How technology has affected marketing

• Film marketing has been compared to a virus, and filters into people's lives
• It's a cheaper way of marketing a film
• To make a profit, Hollywood movies have to make 2 and a half times their budget as they spend more than the budget marketing it
• Examples of films using social media and user generated content to market themselves: Carrie (2013) (Viral videos, internet advert), Let's Be Cops (Social media, internet adverts), The Avengers (Website, social media) Chronicle (Marketed primarily through youtube), Wreck It Ralph (User generated content and games from the film's universe), films from the Marvel Cinematic Universe use internet marketing, Ted (websites and posts from the character in the film) 
• Ted website: Apps, photos, social media, various opportunities to interact with the film
• Snow White And The Huntsman used an interactive trailer, and you can see maps, behind the scenes, quizzes and interviews 
• The Dark Knight: An incredibly interactive marketing campaign involving following clues and doing jobs for the characters in the films