How technology has affected marketing

• Film marketing has been compared to a virus, and filters into people's lives
• It's a cheaper way of marketing a film
• To make a profit, Hollywood movies have to make 2 and a half times their budget as they spend more than the budget marketing it
• Examples of films using social media and user generated content to market themselves: Carrie (2013) (Viral videos, internet advert), Let's Be Cops (Social media, internet adverts), The Avengers (Website, social media) Chronicle (Marketed primarily through youtube), Wreck It Ralph (User generated content and games from the film's universe), films from the Marvel Cinematic Universe use internet marketing, Ted (websites and posts from the character in the film) 
• Ted website: Apps, photos, social media, various opportunities to interact with the film
• Snow White And The Huntsman used an interactive trailer, and you can see maps, behind the scenes, quizzes and interviews 
• The Dark Knight: An incredibly interactive marketing campaign involving following clues and doing jobs for the characters in the films