The HungerGames has a large and expansive interactive website. There is a feature where fans can earn sparks and badges and try and get the highest possible place on a top fans list. The website has many opportunities to earn prizes. For example, fans can share various things to win badges. There is a section to do with the entire network showing links to many different websites. You can see messages, adverts and speeches from the universe of the films. There are various mini websites from the world of the film, such as a Panem website, a website for fictional magazines and TV programmes and much. There is a near unlimited amount of online content on the website.
The first movie grossed $700 million dollars thanks to the strong marketing campaign. The next 2 have done even better. For Catching Fire the marketing team at Lionsgate wanted to create a perfect destination for the dedicated fan base. The website is a real time social aggregation tool, which has many hunger games related things from the web. It's designed for multiple platforms. Users upload a lot of content to the website. The use of transmedia doesn't know any limits, and the people behind the campaign have a lot of faith in the fans to scour the internet for Hunger Games content. Twitter has many tweets from the hunger games universe.
Thursday, 27 November 2014
Tuesday, 25 November 2014
BFI statistics
UK films share go global box office is 11%
Box office slightly down from 2012, which also had a decrease from previous years
Box office slightly down from 2012, which also had a decrease from previous years
The theatrical marketplace is
dominated by a few very large
companies. In 2013, the top 10
distributors generated
£1.14 billion in theatrical revenues, while the remainder made less than £42 million.
£1.14 billion in theatrical revenues, while the remainder made less than £42 million.
FACTS IN FOCUS:
The top 10 distributors had a 96% share of the market in 2013, slightly higher than in 2012.
The market share for distributors outside the top 10, at 4%, was the lowest since 2005
Weekdays (Monday to Thursday) accounted for 41% of the box office in 2013, slightly less than in 2012.
Opening weekends represented 28% of the total box office.
The estimated total amount spent by distributors on advertising films released theatrically was just over £189 million.
The average advertising spend for studio-backed UK films was
£1.4 million, compared with £1.7 million in 2012.
The top 10 distributors had a 96% share of the market in 2013, slightly higher than in 2012.
The market share for distributors outside the top 10, at 4%, was the lowest since 2005
Weekdays (Monday to Thursday) accounted for 41% of the box office in 2013, slightly less than in 2012.
Opening weekends represented 28% of the total box office.
The estimated total amount spent by distributors on advertising films released theatrically was just over £189 million.
The average advertising spend for studio-backed UK films was
£1.4 million, compared with £1.7 million in 2012.
Studio Canal is the top distributor of UK independent movies.
The UK has 3867 screens.
There are more traditional venues than multiplex venues.
Mixed use venues are important to the economy of the UK film industry.
Some places show British films because they're cheaper.
There are screens in the town and city centres, less in the rural areas.
In the UK, London has the most cinemas.
There are various specialist cinemas (Such as Indian cinemas) around the UK.
Independent films need film festivals for distribution often.
Events such as opera have been successful in the cinema.
Wednesday, 19 November 2014
Horrizontal integration
British films are generally distributed with American companies. They are made by British people but then American studios and other studios/companies which belong to the main studio help to distribute the film and the film appears in multiple places on the internet as a result. Welcome To The Punch was only distributed by Universal and only grossed $4 million worldwide on a budget of $8.5 million. However, Trash and The Theory Of Everything are more likely to be box office successes as they appear on a lot more websites and are distributed by several studios. All of these are connected to Universal, which is the main distributor for both. Therefore, distribution and horizontal integration are big deciders for box office results.
Thursday, 13 November 2014
British Film Institutes
British film industry
Who are the major industries in the British film world?
What was the golden age of British cinema?
Who were the major British studios?
What happened to them?
How are films funded in Britain?
Who are the major British film companies today?
BFI
What is their role in the British film industry?
Create a mind map to show how the BFI is structured.
THE BFI RESEARCH
The BFI has 5 clear functions:
The secretary of state is connected to it and the institute is government controlled.
They are run by a board of 8 members and have 444 staff members.
It runs a lot of educational programmes to develop the knowledge of films and development of the British film industry.
They have a Film Forever strategy, aiming
their cultural life.
The BFI fund film projects from both new and established producer
SEVEN PSYCHOPATHS, SIGHTSEERS and UNDER THE SKIN are examples of films funded by the BFI. These 3 films were all successful critically and have done OK business at the box-office.
Who are the major industries in the British film world?
What was the golden age of British cinema?
Who were the major British studios?
What happened to them?
How are films funded in Britain?
Who are the major British film companies today?
BFI
What is their role in the British film industry?
Create a mind map to show how the BFI is structured.
THE BFI RESEARCH
The BFI has 5 clear functions:
-
To encourage the development of the arts of film, television and the moving
image throughout the UK
-
To promote their use as a record of contemporary life and manners
-
To promote education about film, television and the moving image generally, and
their impact on society
-
To promote access to and appreciation of the widest possible range of British
and world cinema
To establish, care for and develop collections reflecting the moving image history
and heritage of the UK.
They have an archive of films for people to enjoy.
They organise the London film festival.
It does international work to ensure it has enough money to maintain its costs.
The secretary of state is connected to it and the institute is government controlled.
They are run by a board of 8 members and have 444 staff members.
It runs a lot of educational programmes to develop the knowledge of films and development of the British film industry.
They have a Film Forever strategy, aiming
-
An increase in the total size of UK audiences
-
An increased market share for British independent films
-
An increase in the value of inward investment and of exports
-
An increase in the UK film industry contribution to GDP
-
Major domestic and international awards won by UK talent
-
An increasing diversity of UK audiences and UK film workforce
their cultural life.
The BFI fund film projects from both new and established producer
SEVEN PSYCHOPATHS, SIGHTSEERS and UNDER THE SKIN are examples of films funded by the BFI. These 3 films were all successful critically and have done OK business at the box-office.
Wednesday, 12 November 2014
Film Studies Audiences sheet
TOM CRUISE CASE STUDY
Tom Cruise is still a very powerful Hollywood star whose movies make a lot of money. Through various factors, he has become one of the highest paid stars around and is still leading action blockbusters. Cruise is very well paid and has a net worth of $380 million. He has used this for some philanthropic activities. He took part in America: A Tribute to Heroes and became a founding Board Member for the Hollywood Education and Literacy Project. He has supported:
Barbara Davis Center for Childhood Diabetes
Children's Hospice & Palliative Care Coalition
Elizabeth Glaser Pediatric AIDS Foundation
H.E.L.P.
Jackie Chan Charitable Foundation
Mentor LA
Raising Malawi
Stockings With Care
UNICEF
In his personal life, Tom Cruise has been married and subsequently divorced 3 times. Due to his failed relationships, involvement in the controversial Church of Scientology and various public meltdowns, Tom Cruise has also been the subject of controversy and media ridicule.
AUDIENCES: HOW?
From VHS to DVD, viewers have had access to new special features and have had more control over the DVD viewing experience. DVDs are better quality and use better technology, so in general home releases have been better and longer lasting. In my opinion, the new special features enhance the film and make the DVD more interesting. They perhaps reduce the suspension of disbelief by showing how things were done and overall make the viewing experience more interactive and interesting.
In mainstream cinema, style is definitely more important than substance. This is because the blockbusters aren't about story and are primarily entertainment based. They typically feature eye catching visuals, simple plots and plenty of enjoyable elements for the audience. Major blockbusters are marketed heavily with posters, trailers and online content. This allows the marketing to reach more people and makes the marketing more interactive, diverse and able to reflect the film and the promise of its premise better. Viewing experiences are now more individual since films can be watched in planes, cars, drive thru theatres, on handheld devices, computers and more.
AUDIENCES: WHY?
This poster tells audiences to expects loads of action, guns, violence, stylized visuals with gender stereotypes and not a lot of story. In general, it's offering escapist action thrills.
This poster is for a rom com and promises a funny and touching romance story with some well known actors. It looks like something many can relate to and it looks amusing.
There is often pressure to watch a genre, as genres have different genders linked to them through connotations. Action is linked to male, while rom coms are linked to female for example. I like going to see action films and also quieter, dramatic or less conventional movies. Action, horror, comedy, science fiction and any other genres emphasizing excitement are popular at the moment as they can be blockbusters.
THE EXORCIST (Friedkin, 1973)
The hype and controversy probably helped it to become one of the most successful horror films ever. This made everyone more curious to see it and informed them they hadn't seen stuff like it before. The clip from the film is disturbing even by today's standards and certainly partially deserved the hype. 70s audiences will have been more affected as they'd likely never seen anything like it before, or if so only a little.
FANS
Valkyrie did fine at the box office, but was affected by controversy to do with Cruise's links to Scientology and the Nazi subject matter made the film more of a risk. Fans often influence films a lot and their criticisms are frequently more powerful than those of the critics. Valkyrie didn't do as well as it might have done since fans were reacting negatively to Tom Cruise's role in Scientology.
I think fans drive the marketing since the producers are doing all they do for the fans, and the fans influence what goes into the marketing. The producers work to please the general public.
TOM CRUISE
I think the websites are mainly affectionate in tone and boost his popularity, showing that there are many fans who like him enough to make websites. There was one called Tomisnuts.com which would not present him in such a good way but most of them do not harm his image and are biased towards him. I think fans are sometimes being exploited as their demands are usually what shapes a films marketing and the producers often refer to the general public when promoting movies.
Fan behaviour is powerful enough to influence the film industry since they are the ones producers are trying to please and their reactions often affect a film's commercial success. Negative fan reaction often negatively affects a film for example.
AUDIENCES: WHERE?
The Exorcist clip
Parents: Watching it with my parents, it would likely be more awkward. The Exorcist is the kind of film I prefer to watch alone.
Nan: Watching it with my nan would be even worse.
Girlfriend: It would probably be a more jokey atmosphere and more relaxed, with a feeling of getting scared being fun.
When seeing a film, audiences may affect it. For example, watching a children's film in an audience full of young children and their families would make me feel out of place and embarrassed. Watching a more grown up film with adults feels more awkward as it is very easy to assume they are finding it a lot worse than you are. If it's a scary or emotional film, watching it alone is often more comfortable so that reactions to the film can be private. As for circumstances, certain films are suited to certain circumstances. For example, blockbusters are suited to a big screen and horror is suitable for watching with friends. Trying to watch a nasty horror film with your family would be a bad idea. Overall, circumstances do affect the enjoyment of the film and how comfortable a viewing experience it is.
Tom Cruise is still a very powerful Hollywood star whose movies make a lot of money. Through various factors, he has become one of the highest paid stars around and is still leading action blockbusters. Cruise is very well paid and has a net worth of $380 million. He has used this for some philanthropic activities. He took part in America: A Tribute to Heroes and became a founding Board Member for the Hollywood Education and Literacy Project. He has supported:
In his personal life, Tom Cruise has been married and subsequently divorced 3 times. Due to his failed relationships, involvement in the controversial Church of Scientology and various public meltdowns, Tom Cruise has also been the subject of controversy and media ridicule.
AUDIENCES: HOW?
From VHS to DVD, viewers have had access to new special features and have had more control over the DVD viewing experience. DVDs are better quality and use better technology, so in general home releases have been better and longer lasting. In my opinion, the new special features enhance the film and make the DVD more interesting. They perhaps reduce the suspension of disbelief by showing how things were done and overall make the viewing experience more interactive and interesting.
In mainstream cinema, style is definitely more important than substance. This is because the blockbusters aren't about story and are primarily entertainment based. They typically feature eye catching visuals, simple plots and plenty of enjoyable elements for the audience. Major blockbusters are marketed heavily with posters, trailers and online content. This allows the marketing to reach more people and makes the marketing more interactive, diverse and able to reflect the film and the promise of its premise better. Viewing experiences are now more individual since films can be watched in planes, cars, drive thru theatres, on handheld devices, computers and more.
AUDIENCES: WHY?
This poster is for a rom com and promises a funny and touching romance story with some well known actors. It looks like something many can relate to and it looks amusing.
There is often pressure to watch a genre, as genres have different genders linked to them through connotations. Action is linked to male, while rom coms are linked to female for example. I like going to see action films and also quieter, dramatic or less conventional movies. Action, horror, comedy, science fiction and any other genres emphasizing excitement are popular at the moment as they can be blockbusters.
THE EXORCIST (Friedkin, 1973)
The hype and controversy probably helped it to become one of the most successful horror films ever. This made everyone more curious to see it and informed them they hadn't seen stuff like it before. The clip from the film is disturbing even by today's standards and certainly partially deserved the hype. 70s audiences will have been more affected as they'd likely never seen anything like it before, or if so only a little.
FANS
Valkyrie did fine at the box office, but was affected by controversy to do with Cruise's links to Scientology and the Nazi subject matter made the film more of a risk. Fans often influence films a lot and their criticisms are frequently more powerful than those of the critics. Valkyrie didn't do as well as it might have done since fans were reacting negatively to Tom Cruise's role in Scientology.
I think fans drive the marketing since the producers are doing all they do for the fans, and the fans influence what goes into the marketing. The producers work to please the general public.
TOM CRUISE
I think the websites are mainly affectionate in tone and boost his popularity, showing that there are many fans who like him enough to make websites. There was one called Tomisnuts.com which would not present him in such a good way but most of them do not harm his image and are biased towards him. I think fans are sometimes being exploited as their demands are usually what shapes a films marketing and the producers often refer to the general public when promoting movies.
Fan behaviour is powerful enough to influence the film industry since they are the ones producers are trying to please and their reactions often affect a film's commercial success. Negative fan reaction often negatively affects a film for example.
AUDIENCES: WHERE?
The Exorcist clip
Parents: Watching it with my parents, it would likely be more awkward. The Exorcist is the kind of film I prefer to watch alone.
Nan: Watching it with my nan would be even worse.
Girlfriend: It would probably be a more jokey atmosphere and more relaxed, with a feeling of getting scared being fun.
When seeing a film, audiences may affect it. For example, watching a children's film in an audience full of young children and their families would make me feel out of place and embarrassed. Watching a more grown up film with adults feels more awkward as it is very easy to assume they are finding it a lot worse than you are. If it's a scary or emotional film, watching it alone is often more comfortable so that reactions to the film can be private. As for circumstances, certain films are suited to certain circumstances. For example, blockbusters are suited to a big screen and horror is suitable for watching with friends. Trying to watch a nasty horror film with your family would be a bad idea. Overall, circumstances do affect the enjoyment of the film and how comfortable a viewing experience it is.
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