Let's Be Cops is an R rated comedy film which is similar in tone to things like The Hangover. It had a budget of $17 million. It was released during the summer season on August 13, and the distribution company is 20th Century Fox. It premiered in America on it's release date. The film had a saturation release at several hundred screens. On it's opening weekend it made an impressive $17 million dollars worldwide. There were a few trailers both green band (All audiences) and red band (Mature audiences only), several posters but the primary marketing was through Twitter and TV spots. The film was not pre screened for critics so reviews, which have been primarily negative, didn't affect the box office.
The film is for a male audience as shown by male characters and the premise of fake cops which would probably appeal more to a male audience. The demographic is between 17 and 35 roughly. The poster creates expectations for loads of dumb thrills and funny, immature jokes.
http://www.letsbecops.com
Above is a link to the website. There are photos, videos, a plot summary, a link to Tumblr, ways to buy tickets, links to social media and interactive content to do with becoming a fake cop, so the website involves the audience and makes its target audience clear with the informal tone and silly content.
A still from the trailer is shown above. The first trailer promises a relatable story of losers sorting out their lives, and has an escapist feel. It also promises silliness, a lack of restraint, comic thrills and also a more grown up type of comedy.
Some merchandise related to the film has been released. However, critics have panned the film. Let's Be Cops holds a 20% rating on rotten tomatoes with the general consensus: "Dwayne Wayans. Jr and Jake Johnson have comic chemistry. Unfortunately Let's Be Cops fails to do anything with it." Mark Kermode said all involved deserved short prison sentences and gave it 1 out of 5 stars, while Peter Bradshaw gave it 2/5 stars, as did the Radio Times. A few, such as Total film gave it a positive review but most disliked the film.
THE BRITISH RELEASE
Pride is a British drama movie about the Lesbians and Gays Support The Miners campaign. The film was relatively low budget. It was released on 26 September and was distributed by Pathe. It premiered on September 2 in London, and has had a wide release, but mainly in Britain in probably a hundred screens across the UK. The opening weekend was a few hundred thousand dollars and has so far grossed $718 thousand dollars. Pride has had posters and trailers released, but the marketing campaign hasn't been a big as Let's Be Cops.
http://www.pridemovie.co.uk
The website has a cast, synopsis, trailers and links to social networking but it is less sophisticated and interactive than the other website. It shows itself as a more British film, which isn't as bothered about money and the target audience is older people and the film is clearly not aimed at adolescents. However, it also presents the film as a humorous, uplifting story.
The trailer has a humorous and inspirational air, and is effective as it presents Pride as a likeable and crowd pleasing movie which also has a serious topic behind it. It is offering an excellent British ensemble cast and a lot of humour and triumph. No merchandise has been released for the film. Reviews have been extremely positive, with 95% on Rotten tomatoes and 4 or 5 star reviews by nearly every publication.
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