Horrizontal integration

British films are generally distributed with American companies. They are made by British people but then American studios and other studios/companies which belong to the main studio help to distribute the film and the film appears in multiple places on the internet as a result. Welcome To The Punch was only distributed by Universal and only grossed $4 million worldwide on a budget of $8.5 million. However, Trash and The Theory Of Everything are more likely to be box office successes as they appear on a lot more websites and are distributed by several studios. All of these are connected to Universal, which is the main distributor for both. Therefore, distribution and horizontal integration are big deciders for box office results.