The HungerGames has a large and expansive interactive website. There is a feature where fans can earn sparks and badges and try and get the highest possible place on a top fans list. The website has many opportunities to earn prizes. For example, fans can share various things to win badges. There is a section to do with the entire network showing links to many different websites. You can see messages, adverts and speeches from the universe of the films. There are various mini websites from the world of the film, such as a Panem website, a website for fictional magazines and TV programmes and much. There is a near unlimited amount of online content on the website.
The first movie grossed $700 million dollars thanks to the strong marketing campaign. The next 2 have done even better. For Catching Fire the marketing team at Lionsgate wanted to create a perfect destination for the dedicated fan base. The website is a real time social aggregation tool, which has many hunger games related things from the web. It's designed for multiple platforms. Users upload a lot of content to the website. The use of transmedia doesn't know any limits, and the people behind the campaign have a lot of faith in the fans to scour the internet for Hunger Games content. Twitter has many tweets from the hunger games universe.
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