Bad reviews can be publicised and allow a film to gain publicity.
Film critics frequently just do films, even bad ones, a favour.
Philomena (Frears, 2013) was marketed with an outraged review.
Reviews don't have a big effect on box office gross.
Awful reviews can make people want to see the film more.
Overall, negative reviews have more impact than positive ones.
Some youtube critics, such as Jeremy Jahns, are very powerful.
Award nominations boost a film's popularity.
A British film rarely breaks even as they're not well marketed enough.
British films are more difficult to define, as international companies are involved with them.
Even British comedies focus on social class and issues, and British cinema is far more depressing than American cinema.
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